About Us 

Did you know that the Regina area is home to more than 8,000 businesses, most of which are locally-owned and operated 'independent' businesses?

These independent businesses are the backbone of our Regina Economy! 

It turns out that pretty much anything we need can be found in our backyard with some 'digging', but it requires more effort than some people are willing to spend to find out what is available. At the same time, big box stores and online mega stores with more marketing power are capturing customer's purchases and drawing them in and away from the downtown core and local independent businesses.

We built ShopRegina.com to support and promote these local businesses with the principle of the 'local multiplier effect' in mind.  The Local Multiplier Effect refers to the increased wealth creation that occurs when money is spent locally and re-circulates within the local economy.

How It Works

Local independent business owners, even with limited marketing budgets, can now present and promote their products and services online using our comprehensive local marketing platform. 

 
This platform optimizes participating business's content so it will be found when people are searching locally and makes it easy for shoppers to take action, whether that's buying online or sending an inquiry through email.. 

Now business owners can deliver consistent messaging to their website and social media platforms as well, with one-stop updating through their ShopReginas business control panel.

We give local business owners the ability to level the playing field with the biggest of companies.

As you can imagine, all of these features offer both businesses and consumers tons of value, but the real power of ShopRegina.com is the offline community marketing campaign that involves hundreds of businesses displaying signs and stickers reminding people to shop locally at ShopRegina.com

By coming together with a common message that also drives people to a web destination where they can take action, ShopRegina.com harnesses the collective power of the local business community to give independents a voice that's even louder than the big corporate brands that are taking money out of Regina.

Local independent businesses generally keep more of the money spent with them, within the community than corporate chains (45% for independent vs. 15% for chains), therefore, shopping with local businesses leads to a much stronger local economy. 

 

This benefits everyone in the community as a strong local economy creates more jobs and provides funding for local initiatives like parks and recreation, services and infrastructure, health and education.

 

 

 Meet the Owner          

Al Englund lives in Regina and has always been passionate about supporting local businesses in his community. Growing up in a small town in Saskatchewan I remember how the townspeople and the local business owners got along and supported each other...like one big happy family..... ShopRegina can duplicate that.

In early 2016, I made the leap to becoming a business owner when I had the opportunity to buy ShopRegina.com and launch a shop local campaign dedicated to raising awareness about the important of shopping locally, while providing consumers and businesses with tools to connect online.

 
What You Can Do

There are several easy steps you can take to help us build up the community and support local businesses:

 
Click here to request free stickers or a badge for your website.
 
Thanks for taking the time to read about ShopRegina.com. I am passionate about building up Regina and love to connect with like-minded individuals.

Feel free to use the comments below to let me know about things you're doing to spread the word about shopping locally or to make Regina a stronger, more vibrant community.

Al Englund

City Manager